At Insights Lab, we aren’t just hunters and gatherers of data. We’re interpreters of data. We analyze and identify the insights you need in order to make informed, data-driven decisions that reap unparalleled growth and success.

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We Make Data Work For You

Consumer and behavioral data is everywhere. It’s what you do with it that counts. Stop sitting on untapped potential. Start acting on it.

The Value of Data

When you invest in data and learn how to use it – it can transform your organization. Insights Lab offers precise viewpoints of information often hidden in large volumes of data – known as big data – and organization’s databases. We help unlock the potential within your organization.

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Connect with Consumers

Insights Lab works to uncover the “why” behind the numbers. We conduct research, through our proprietary panel of local consumers and beyond, to help you make decisions with your customer’s perspectives and needs in mind.

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We're on a mission to bring smart, cost-effective data science and research services that make a difference.

Our Services Help You...

Drive competitive advantage to increase market share

  • Awareness and Usage
  • Brand Perceptions
  • Key Buying Factors
  • Market / Consumer Segmentation

Increase repeat business and win new customers

  • Customer Experience Management
  • Journey Mapping
  • Customer Life Time Value, Segmenting and Scoring
  • Custom and Predictive Audiences

Improve advertising return on investment (ROI)

  • Path to Purchase
  • Cross Channel Attribution
  • Media, Message and Creative Testing
  • Trade Area Optimization
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Data Insights Matter

The Impact

Insights Lab helps clients throughout the country. No matter the size, scope or industry – we have you covered. Check out our featured industry specific case studies.

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As We See It

With more than 70 years of experience in data science, brand strategy and market research, the Insights Lab team interprets data and analyzes and identifies consumer insights. Through this blog, we'll share our insights with you.

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How Can We Help?

We can help your business use data and insights to drive results by turning "I think" into "I know."

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