Leveraging the Tell Panel’s local footprint, Insights Lab conducted a study with over 430 car shoppers in Colorado to explore their vehicle search process, key considerations in choosing a dealer, key buying factors for a vehicle, and vehicle make preferences. Results presented below shed light on an overarching trend:
Colorado car buyers do extensive online research before visiting a dealership and tend to make quick decisions once they set foot in a dealer’s door, therefore dealerships that focus on optimizing their web presence and user experience (UX) while providing excellent in-person customer service are likely to close more sales.
To learn more about Insights Lab’s studies for Colorado auto dealers, contact us.
By Nick Beyer, Data Analyst and Connie Jimenez, Consumer Insights Associate
#CarBuyers #AutoDealers #DenverAuto