Our Blog

Based on our expertise in data science, brand strategy and market research - this is our take on the latest in data and consumer insights.

Auto: Not Your Old School Car Buying Experience

Posted:  April 4, 2018

Leveraging the Tell Panel’s local footprint, Insights Lab conducted a study with over 430 car shoppers in Colorado to explore their vehicle search process, key considerations in choosing a dealer, key buying factors for a vehicle, and vehicle make preferences. Results presented below shed light on an overarching trend: Colorado car buyers do extensive online […]

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How Insights Lab Answers 4 Key Questions for Businesses

Posted:  April 4, 2018

Clients often wonder if investing in marketing research and/or data analytics can provide quantifiable results for their businesses. In the interest of helping clients meet their business goals, Insights Lab identifies burning questions and presents answers that help refine long and short-term strategies. These data-driven decisions can significantly impact success metrics at various levels (e.g. sales, […]

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